Leadership
With significant industry experience, the Advanced Logic Analytics management team is on a mission to expand our global footprint and position the Company as the industry leading solution for Big Data and Financial Analytics. ALA hires and cultivates financial technology specialists with global experience from the worlds of regulation, technology, academic and finance to develop and deliver best-in-class Big Data Analytics, Financial Analytics and Compliance solutions for our clients.
Nick joins ALA, with over 30 years IT experience. Nick is a highly experienced senior executive with a proven track record in delivering business change. He has spent the last six years focusing on managing company start-ups, turnarounds and high growth businesses in the technology sector. Nick`s career includes a number of senior management roles in the software, logistics, IT reseller and managed services sectors.
Prior to co-founding ALA Ltd, Nick founded SEZ Solutions Ltd, an IT business transformation company, some 5 years ago. The company was profitable from day one and continues to trade successfully today.
Nick’s last transformation role was as VP Service and Solutions for the Systemax EMEA Technology Group. Nick worked with Systemax with the specific objective of growing the services revenue and introducing solutions-based business across EMEA. As a direct result, the company saw service revenue doubling over a two and a half year period, and solutions businesses being acquired in Holland and relocated to the UK.
As CEO, Pim leads the strategic direction of the business and manages the leadership team.
Pim is a respected IT industry leader who has a long history of helping companies maximise their overall business objectives. He has developed and driven global IT businesses to continued success through a combination of perceptive innovation, vertical expansion and talent development.
Over the years, Pim has worked with some of the largest and most respected brands across the industry. Most recently he was CEO at Systemax (EMEA) and previously held a number of senior management roles at Dell Corporation. His earlier career includes Sun Microsystems, Siemens Nixdorf and Hewlett Packard. He also acts as a non executive Director for a number of IT firms.
As a serial strategist, Pim likes to challenge the IT industry ‘status quo’. He is dedicated to developing strategies that achieve break through, `best in industry` innovation for global industries.
Pim holds a Degree in Chemistry and an MBA.
Toby has over twenty years’ experience of selling information solutions into financial and corporate businesses. Originally cutting his teeth selling Insurance Rating data into The City, he then moved into financial news. Formerly the Head of Account Management for EMEA-AP at Thomson (Business Information Services), he has experience working with T1 Banks, Stock Exchanges, Pharmaceutical & Petro Chem companies as well as government organisations.
From Thomson he moved to Acquire Media where he was Managing Director for nearly a decade, delivering real-time news solutions to some of the world's biggest companies.Tina has 20+ years’ experience in press relations, marketing, brand management, and communications for the fin-tech, financial services, compliance, data and systems solutions industries. She has worked with both start-up and blue chip companies, including Icap, Tullett Prebon Yamane, Reuters, Arachnys, Oracle and IBM. She managed the global marketing team efforts of the real-time news and pricing analytics arm of Knight Ridder, Inc., the second-largest newspaper company in the United States. She has also worked with the Home Office, managing press relations strategy and the direct communications with government ministers. As well as attending home office meetings with various ministers, Tina conducted interviews with the broadsheets, local press and broadcast press. Recently, Tina was instrumental in securing `Best Compliance product’ awarded by Waters Technology, part of Incisive Risk Information, on behalf of Counterparty Link (now owned by DTCC).She holds a degree in marketing, having trained as a Chartered Institute of Marketing professional. She studied English with The University of Cambridge and is a member of the National Union of Journalists.
Mike has had over 30 years’ experience in the IT related industry firstly with Wang Laboratories and then Getronics. After becoming Commercial Manager dealing with Contracts Management he became responsible for the Partnership portfolio which included Cisco, Microsoft, Dell and HP, successfully gaining then retaining Cisco Gold Partnership status on an annual basis.
During his time in the IT industry, his mantra has been ‘Customer is King’, this philosophy has stood in in good stead and ensured his projects are delivered on time to budget and with high levels of customer service.
Qualified in ITIL Service Desk Management, Prince 2 Project Management and Six Sigma, then moved on to Systemax Misco as Programme and Project Manager to drive the transition into Cisco Gold Partnership and the successful take on and building of a Service Desk function in the UK.
Nick Ellis
Managing Director
Nick joins ALA, with over 30 years IT experience. Nick is a highly experienced senior executive with a proven track record in delivering business change. He has spent the last six years focusing on managing company start-ups, turnarounds and high growth businesses in the technology sector. Nick`s career includes a number of senior management roles in the software, logistics, IT reseller and managed services sectors.
Prior to co-founding ALA Ltd, Nick founded SEZ Solutions Ltd, an IT business transformation company, some 5 years ago. The company was profitable from day one and continues to trade successfully today.
Nick’s last transformation role was as VP Service and Solutions for the Systemax EMEA Technology Group. Nick worked with Systemax with the specific objective of growing the services revenue and introducing solutions-based business across EMEA. As a direct result, the company saw service revenue doubling over a two and a half year period, and solutions businesses being acquired in Holland and relocated to the UK.
Pim Dale
Chief Executive Officer
As CEO, Pim leads the strategic direction of the business and manages the leadership team.
Pim is a respected IT industry leader who has a long history of helping companies maximise their overall business objectives. He has developed and driven global IT businesses to continued success through a combination of perceptive innovation, vertical expansion and talent development.
Over the years, Pim has worked with some of the largest and most respected brands across the industry. Most recently he was CEO at Systemax (EMEA) and previously held a number of senior management roles at Dell Corporation. His earlier career includes Sun Microsystems, Siemens Nixdorf and Hewlett Packard. He also acts as a non executive Director for a number of IT firms.
As a serial strategist, Pim likes to challenge the IT industry ‘status quo’. He is dedicated to developing strategies that achieve break through, `best in industry` innovation for global industries.
Pim holds a Degree in Chemistry and an MBA.
Tina Snelling
Marketing Director
Tina has 20+ years’ experience in press relations, marketing, brand management, and communications for the fin-tech, financial services, compliance, data and systems solutions industries. She has worked with both start-up and blue chip companies, including Icap, Tullett Prebon Yamane, Reuters, Arachnys, Oracle and IBM. She managed the global marketing team efforts of the real-time news and pricing analytics arm of Knight Ridder, Inc., the second-largest newspaper company in the United States. She has also worked with the Home Office, managing press relations strategy and the direct communications with government ministers. As well as attending home office meetings with various ministers, Tina conducted interviews with the broadsheets, local press and broadcast press. Recently, Tina was instrumental in securing `Best Compliance product’ awarded by Waters Technology, part of Incisive Risk Information, on behalf of Counterparty Link (now owned by DTCC).She holds a degree in marketing, having trained as a Chartered Institute of Marketing professional. She studied English with The University of Cambridge and is a member of the National Union of Journalists.
Toby Cook
Business Development Director
Toby has over twenty years’ experience of selling information solutions into financial and corporate businesses. Originally cutting his teeth selling Insurance Rating data into The City, he then moved into financial news. Formerly the Head of Account Management for EMEA-AP at Thomson (Business Information Services), he has experience working with T1 Banks, Stock Exchanges, Pharmaceutical & Petro Chem companies as well as government organisations. From Thomson he moved to Acquire Media where he was Managing Director for nearly a decade, delivering real-time news solutions to some of the world's biggest companies.
Mike Collins
Chief Operating Officer
Mike has had over 30 years’ experience in the IT related industry firstly with Wang Laboratories and then Getronics. After becoming Commercial Manager dealing with Contracts Management he became responsible for the Partnership portfolio which included Cisco, Microsoft, Dell and HP, successfully gaining then retaining Cisco Gold Partnership status on an annual basis.
During his time in the IT industry, his mantra has been ‘Customer is King’, this philosophy has stood in in good stead and ensured his projects are delivered on time to budget and with high levels of customer service.
Qualified in ITIL Service Desk Management, Prince 2 Project Management and Six Sigma, then moved on to Systemax Misco as Programme and Project Manager to drive the transition into Cisco Gold Partnership and the successful take on and building of a Service Desk function in the UK.